Two-thirds of carers cited work-life balance as the most important consideration when accepting a role, followed by flexibility (59%) and giving back to the local community (54%), a survey by Cera has revealed.
More than half (53%) of people working in care primarily chose the career because they want to feel a sense of reward from their day-to-day job.
The second most popular reason was due to having previously cared for a loved one (45%), followed by wanting to give back to the community (41%), and wanting to help the wider industry (34%).
Data was collected over a two-week period in November and December, and consisted of 742 Cera-owned Join Social Care customers working in the sector.
‘At Cera, everything we do is to help people to live longer, better and healthier lives in their own homes,’ said Felix Wetzel, director of carer acquisition at Cera. ‘We care, because we know that we are improving the lives of the most vulnerable in society, providing reassurance and support to their families and relieving pressure from the NHS by keeping people out of hospital beds and in their own homes.’
Cera is a digital-first home healthcare company delivering care, nursing, telehealth and repeat prescription services in people’s homes via technology.