National Friendly appoints head of marketing

Georgia d’Esterre has been appointed to the newly created role of executive head of marketing at National Friendly.

d’Esterre, who will also join the Society’s executive committee, takes up the post at a critical time for the friendly society as it continues to expand its capacity with new products and enhanced benefits.


CEO Graham Singleton said d’Esterre would play a key role in delivering the company’s vision to be recognised as a leading provider across a range of sectors, including income protection and PMI.

‘I really want to raise the profile of National Friendly in the healthcare and protection industry, but I want it to go wider than that too,’ said d’Esterre.  ‘What marketer doesn’t want their brand to be instantly recognisable and a household name? Now that may be a way off, but to be an instantly recognisable FS brand within the market you operate in is a must, and one that working with the team, I plan to achieve. I want to help actively grow the market, improve our positioning and ultimately reach more people, and I think National Friendly is in a position to do that.’